SNCF x Leica
This project is a collaboration between SNCF, France’s national state-owned railway company, and Leica, the renowned German camera manufacturer. It was completed during my semester in Lacoste, France, and was inspired by the local companies we frequently used, particularly the trains.
This partnership aims not only to inspire travel but also to enhance the journey through photography. The target audience includes travel enthusiasts eager to capture memories and those interested in stepping away from digital devices, as well as non-photographers intrigued by the idea of preserving travel memories through photography.
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The plan was to create vending machines at all SNCF train stations, offering Leica disposable cameras. Each major city would have its own unique design; for example, I designed distinctive versions for Paris and Marseille. A logo was created by combining the logos of both companies within a shape representing a map marker, which then became a pattern. This pattern is featured on the vending machines, seamlessly blending the identities of both brands.
